W.D. Colledge Foodservice Blog

8 Exciting Things About the New W.D. Colledge Website

Written by W.D. Colledge | Oct 25, 2022 5:51:04 PM

Welcome to the new WDColledge.com. The main goal of our revamped digital experience is to provide everyone who visits us online with an informative, easy-to-navigate, and enjoyable experience that helps you find the information you need as quickly as possible.

We had some new features and goals in mind when we decided to change our site, so let's walk through a few of them now...

It starts with our people.

Get to know us. Everyone from our sales, support, and culinary teams will share a little about themselves on the new WDC website. Why? We're in a people-first industry, and we want you to understand and trust the people here at WDC who are dedicated to helping you achieve your foodservice goals.

We believe in our brands.

Our collection of brands is carefully selected to meet the demands of today's Canadian foodservice operators, whether it's on a college campus, in a corporate cafeteria, in a hotel, or in one of our favorite restaurant chains. And we want to make it easy to learn about these excellent brands. Navigate through our products by selecting the category most relevant to your immediate needs. Within each brand selection, you can search through videos and key product spotlights to help you find the right item for your operation.

Video is key.

When your territory spans from one ocean to another, communication can sometimes be an obstacle. We want to share all the great things happening in our test kitchens regularly, as well as keeping our customers completely up to date with all things foodservice related, from new products, features, training, and even pricing updates. We recognize that a photo can speak 1,000 words, but our new commitment and promise it to be hyper-focused on offering video as much as possible. Hearing and seeing these things from a WDC team member and connecting virtually is our promise, going forward Our president Chris hopped in front of the camera to elaborate on this:

 

 

We're an outlet for foodservice equipment innovations.

First and foremost, it's our job to know the latest innovations in the foodservice industry that can help mitigate or support today's challenges and trends. We hope to become a resource you can trust when you want to learn about innovative products and concepts that will create positive changes in your commercial or institutional foodservice operation. For example, sign up on our site to receive in-person Ventless or Storage Assessments from a WDC expert.

Service should be simple.

We want to provide you with the most efficient access to technical support for your existing foodservice equipment and supplies. Simply click on the "Service Request" button at the top of the screen, and we'll instantly connect you to the right people to help coordinate a service visit.

Communication should be easy and convenient.

Let us introduce you to Bill. Bill is down there at the bottom of the page. He's our new chatbot named after W.D. Colledge founder, Bill Colledge. Bill is designed to help you easily navigate through the different aspects of our site and give you instant access to our team. Be sure to say "hi" to Bill!

We love our partners.

Our dealer and consultant partners are important to us, so we wanted to create a space for key channel partners to find essential resources, as well as easily send in requests for information to our quotation team.

Nous parlons le français, aussi.

We recognise that Canadians speak different languages; we wanted to make our friends and colleagues in Quebec feel as welcome as possible. If you're a French speaker, you can visit our site and experience everything we've created in French! This parallel site is currently under construction and will be available in a few weeks after we ensure an accurate translation has been completed.

Thanks for visiting our new site. We hope to see you soon!